Non-profit organisations in New Zealand can now apply for Google Ad Grants to help promote important causes and invite potential donors to find out more about their charitable initiatives. Successful non-profit applicants will be granted up to US$10,000 in-kind Adwords advertising per month to support their public outreach campaigns.
This means that charities in New Zealand can now receive pro-bono online advertising to run targeted campaigns by choosing relevant keywords and creating unique text ads that appear on Google.com when users search for keywords related to their charity.
With Google Ad Grants you can also track online donations, newsletter sign-ups, volunteers registration and more so you can see what’s working and what’s not.
You can find out whether your non-profit organisation is eligible for Google Ad Grants, read testimonials from existing grantees and learn more about the Google Ad Grants program at http://www.google.com/grants/