Google quietly made a huge change to its core search technology in the past month, one that affects about 90 percent of searches worldwide. Calling it Hummingbird, the technological update of Google search is designed to handle more complex queries.
“Our algorithm had to go through some fundamental rethinking of how we are going to keep our results relevant,” Singhal said.
The main focus, and something that went repeated many a time, was that the new algorithm allows Google to more quickly parse full questions (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they’ve indexed.
Video – the latest weapon in Google Rankings
Recent marketing research states that 40 per cent of web surfers watch video streams daily, with 89 per cent viewing videos once a week.
Market Research Company, eMarketer, predicts a steady rise, with digital video viewership expected to reach 204.6 million members in 2017.